About me

Simone Val

More than a designer, I'm a serial researcher. I have the stubborn curiosity of an annoying child: I ask "why?" about everything, especially the most obvious things. I do design to build my own answers.

Jump to

Amici miei, 1972

The best ideas come from the most unexpected places. Curiosity is the engine, intuition is the compass.

Design is not decoration — it's a way of thinking.

Architecture

Values

Curiosity

Curiosity

Every brief starts with questions. The "why" behind a project shapes every decision that follows.

Precision

Precision

Attention to detail isn't perfectionism — it's respect for the craft and the audience.

Resilience

Resilience

Rapid learning from failure is the only sustainable creative practice I know.

Story

Simone's story

I grew up in Pordenone and found discipline through Olympic weightlifting. After seven years as Italian champion, I channelled my curiosity into graphic design. At IED Roma, I explore cultures and perspectives to inform my work. I balance analogue rituals with digital tools, combining intuition, precision and creative play. My background taught resilience, rapid learning and attention to detail. Now I bring these values into projects that connect, inspire and adapt.

Brand
Interactive
Creative
Marketing

Approach

Driven by boundless curiosity and cultural insight, my design approach blends intuition, disciplined execution and rapid iteration. I draw inspiration from diverse perspectives and rituals, applying an analogue mindset informed by my Olympic lifting discipline: persistence, precision and resilience. Each project begins with exploration, asking bold questions and seeking novel solutions. By balancing conceptual depth with practical efficiency, I create work that feels authentic, engaging and adaptable to evolving contexts.

This is what I'm listening to right now...

Groovejet (If This Ain't Love)

Spiller, Sophie Ellis-Bextor • 2000

Groovejet (If This Ain't Love)